Well I have arrived at the one country I would love to live outside of the U.S. This is what you see after you have navigated customs in Sydney airport…and the view from breakfast on the 36th floor of the Hilton…now it’s time to work while the U.S sleeps.
Breathe In & Smile Out,
Chris
Okay, so I know you all can relate to that subject line….two lessons I learned tonight on the phone off and on for about 2 hours. First, Belkin Wireless Routers were on sale at Wal-Mart for a reason. Second, I want to find the call center in India and do what this guy did…
Breathe In & Smile Out,
Chris
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It’s on the way, Oct. 22…the Google Phone is coming…this will change everything. Check it out:
Breathe In & Smile Out,
Chris
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Read this quote from one of the genius’ from Google:
“The internet is the first thing humanity has built that humanity doesn’t understand, the largest experiment in anarchy we’ve ever had.” — Eric Schmidt
How are you monetizing anarchy? Are you leveraging it…or is it controlling you? I work in the music business where a lot of people see it as the end of traditional music business as we know it. I believe there is a sea of opportunity among the anarchy!
Breathe In & Smile Out,
Chris
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I’m on a management retreat these last couple days. I’m taking away some profound wisdom, vision, and tons of twitter quotes. Only problem is this retreat has a mandatory no cell phones or laptops rule. Which actually brings a whole new level of freedom, amongst complete focus and concentration on the subject that being discussed. That really is a whole blog in itself.
Couple of notes I’ve taken away from the first day. You can’t think like an eagle and act like a chicken. You can’t perceive you are an eagle, or even have those aspirations and function like a chicken. An eagle soars through the air…with little effort reaching great heights and travel paths. In fact eagles thrive on high winds or storm up drafts. They actually help the eagle spread wings and ride it out.
On the flip side are the chickens. They don’t fly, they don’t even hardly look up. Chickens are subject to their surroundings and circumstances. Chickens are pecking around at the ground, scavenging for what ever they can find. They will never leverage circumstances to shine. Chickens won’t see beyond their immediate surroundings, they are predictable.
When you have distinct vision, then you really soar. When a corporate movement of people with the same core mission integrated into vision all work together…then anything is attainable. Those companies will take turbulent times and soar above them. Those companies will survive. Those companies will have perseverance. Those companies will become industry leaders.
What is your vision? What are you operating like this week? Chicken or eagle, it’s a choice…don’t let circumstances dictate where you go or who you are.
Breathe In & Smile Out,
Chris
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So I was in this high-end furniture store and stumbled across this display. Classic case of great placement, wrong message.
You can have the best marketing messaging in the world, but with the wrong placement it dies. The same applies to great placement with the wrong messaging.
I doubt anyone in the store would relate to the message that was spelled out in this rather nice display of expensive display. It had no context or purpose being there. Someone didn’t really understand the demographic of that store customer. And this is what you get….what’s your message to your customer? Are they reponding?
Breathe In & Smile Out,
Chris
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Twitter: www.twitter.com/estesc
The other side: www.revelife.com/lyfebytz
I just spent a week at CTIA (mobile phone / wireless trade show). It was an amazing showing of the grande sized ecosystem around mobile.
So, I ran into these guys on the show floor…and thought what’s wrong with this picture? Three Storm Troopers walking around in full gear, guns and all. Taking pictures with people, and catching everyone’s attention.
But who are they? What company are they with? Who do they represent? What is the brand and message they are pitching? Nothing, never saw a booth tie in or any logos.
Cool photo opp, bad messaging from the company who hired them.
Breathe In & Smile Out,
Chris
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Twitter: www.Twitter.com/estesc
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Www.revelife.com/lyfebytz
Yes, the center for creativity meets technology…and this cool cat going to work!
Going to work
Breathe In & Smile Out,
Chris
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I want to make a bumper sticker that says “no knock offs”…but it would have to be in every big font/logo style that you’d recognize.
I work in the Christian music business where knock off cheese runs rampant….but when I saw this, I realized bad slogan knock offs can pop up anywhere…
Yes I live in the deep south 
Breathe In & Smile Out,
Chris
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I had the chance to relax at the beach this weekend as Hurricane Gustov was cruising in the gulf. As I was chilling on Robinson Island where all the boaters usually hang, i heard something that seemed out of place. I recognized the tune, but on an island surrounded by other boats and water it sounded quite odd. I looked up and saw the ICE CREAM BOAT!
Yep, i’ve seen it all now. I’m not an avid boater, but those who are know about these guys. What struck me was the the familiar song that is played by every ice cream truck in America. You know the one that hasn’t changed in the past 50 years. That is exactly what I heard on the beach. Instantly my mind thought about ice creams I could be enjoying. And it didn’t take but 1 second of the song for my 4 year old to scream “ICE CREAM.”
What song, logo, slogan, or marketing campaign identifies your company? One that instantly takes your audience to that place where they are thinking about your product and services. It’s hard to craft, but when done effectively it can take your company to the next level. What tune are you playing?
Breathe In & Smile Out,
Chris
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