I had the chance to relax at the beach this weekend as Hurricane Gustov was cruising in the gulf. As I was chilling on Robinson Island where all the boaters usually hang, i heard something that seemed out of place. I recognized the tune, but on an island surrounded by other boats and water it sounded quite odd. I looked up and saw the ICE CREAM BOAT!
Yep, i’ve seen it all now. I’m not an avid boater, but those who are know about these guys. What struck me was the the familiar song that is played by every ice cream truck in America. You know the one that hasn’t changed in the past 50 years. That is exactly what I heard on the beach. Instantly my mind thought about ice creams I could be enjoying. And it didn’t take but 1 second of the song for my 4 year old to scream “ICE CREAM.”
What song, logo, slogan, or marketing campaign identifies your company? One that instantly takes your audience to that place where they are thinking about your product and services. It’s hard to craft, but when done effectively it can take your company to the next level. What tune are you playing?
Breathe In & Smile Out,
Chris
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