If you haven’t read the book “Meatball Sundae” from Seth Godin…go get it. While he is the guru of marketing, social media, and new marketing theory…..this book applies to anyone who works in business really. Because the best companies are one with their marketing….their products are an extension of the marketing that is built to lead and serve a community.
Here are the top 10 things I learned from this book:
1) Given enough choices, people will make choices
2) When authentic stories match our world view, we’ll believe it
3) Human nature and new marketing allows us to express that nature
4) Stories spread…not facts
5) We have extremely short attention spans because of massive clutter
6) New marketing says its not an organization, it’s a movement…create a movement around your product or services
7) Ideas that spread through groups of people are more powerful than ideas that are marketed at people
Movements are at the heart of change and growth….more powerful than any advertising
9) The internet has nothing to do with what the movement is, it provides the vehicle for the movement to take place
10) Old style organizations and powerful movements can’t co-exist in the same company…successful marketers will make the distinction and serve a movement.
I’m focussing now on ways to do this through the vehicles our digital worlds provide. It all starts with a great product and/or service. There is a community out there for it. How will you serve them? How will you lead them? How will you equip them to propel the movement?
Enjoy,
~Chris
Thought provoking, to say the least.