Down Under

30 09 2008

Well I have arrived at the one country I would love to live outside of the U.S. This is what you see after you have navigated customs in Sydney airport…and the view from breakfast on the 36th floor of the Hilton…now it’s time to work while the U.S sleeps.

Breathe In & Smile Out,
Chris

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Tech Support….Ugghhhh

26 09 2008

Okay, so I know you all can relate to that subject line….two lessons I learned tonight on the phone off and on for about 2 hours.  First, Belkin Wireless Routers were on sale at Wal-Mart for a reason.  Second, I want to find the call center in India and do what this guy did…

Breathe In & Smile Out,

Chris

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Google Phone … Cometh!

25 09 2008

It’s on the way, Oct. 22…the Google Phone is coming…this will change everything.  Check it out:

 

Breathe In & Smile Out,

Chris

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Impact of the Internet

19 09 2008

Read this quote from one of the genius’ from Google:

“The internet is the first thing humanity has built that humanity doesn’t understand, the largest experiment in anarchy we’ve ever had.” — Eric Schmidt

How are you monetizing anarchy?  Are you leveraging it…or is it controlling you? I work in the music business where a lot of people see it as the end of traditional music business as we know it.  I believe there is a sea of opportunity among the anarchy!

 

Breathe In & Smile Out,

Chris

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Good Placement, Wrong Message

13 09 2008

So I was in this high-end furniture store and stumbled across this display. Classic case of great placement, wrong message.

You can have the best marketing messaging in the world, but with the wrong placement it dies. The same applies to great placement with the wrong messaging.

I doubt anyone in the store would relate to the message that was spelled out in this rather nice display of expensive display. It had no context or purpose being there. Someone didn’t really understand the demographic of that store customer. And this is what you get….what’s your message to your customer? Are they reponding?

Breathe In & Smile Out,
Chris

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Twitter: http://www.twitter.com/estesc

The other side: http://www.revelife.com/lyfebytz

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What’s Wrong With This Picture

13 09 2008

I just spent a week at CTIA (mobile phone / wireless trade show). It was an amazing showing of the grande sized ecosystem around mobile.

So, I ran into these guys on the show floor…and thought what’s wrong with this picture? Three Storm Troopers walking around in full gear, guns and all. Taking pictures with people, and catching everyone’s attention.

But who are they? What company are they with? Who do they represent? What is the brand and message they are pitching? Nothing, never saw a booth tie in or any logos.

Cool photo opp, bad messaging from the company who hired them.

Breathe In & Smile Out,
Chris

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Twitter: http://www.Twitter.com/estesc

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This is who you’d work with at Apple

11 09 2008

 

Yes, the center for creativity meets technology…and this cool cat going to work!

 

Going to work

Going to work

 

Breathe In & Smile Out,

Chris

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No Knock Offs

3 09 2008

I want to make a bumper sticker that says “no knock offs”…but it would have to be in every big font/logo style that you’d recognize.

I work in the Christian music business where knock off cheese runs rampant….but when I saw this, I realized bad slogan knock offs can pop up anywhere…

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Yes I live in the deep south 😉

Breathe In & Smile Out,
Chris
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Ice Cream Boat…What Tune Are You Playing?

1 09 2008

I had the chance to relax at the beach this weekend as Hurricane Gustov was cruising in the gulf.   As I was chilling on Robinson Island where all the boaters usually hang, i heard something that seemed out of place.  I recognized the tune, but on an island surrounded by other boats and water it sounded quite odd.  I looked up and saw the ICE CREAM BOAT!

 

Yep, you saw right

Yep, i’ve seen it all now.  I’m not an avid boater, but those who are know about these guys.  What struck me was the the familiar song that is played by every ice cream truck in America.  You know the one that hasn’t changed in the past 50 years.  That is exactly what I heard on the beach.  Instantly my mind thought about ice creams I could be enjoying.  And it didn’t take but 1 second of the song for my 4 year old to scream “ICE CREAM.”

What song, logo, slogan, or marketing campaign identifies your company?  One that instantly takes your audience to that place where they are thinking about your product and services.  It’s hard to craft, but when done effectively it can take your company to the next level.  What tune are you playing?

Breathe In & Smile Out,

Chris

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