Good Placement, Wrong Message

13 09 2008

So I was in this high-end furniture store and stumbled across this display. Classic case of great placement, wrong message.

You can have the best marketing messaging in the world, but with the wrong placement it dies. The same applies to great placement with the wrong messaging.

I doubt anyone in the store would relate to the message that was spelled out in this rather nice display of expensive display. It had no context or purpose being there. Someone didn’t really understand the demographic of that store customer. And this is what you get….what’s your message to your customer? Are they reponding?

Breathe In & Smile Out,
Chris

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Twitter: http://www.twitter.com/estesc

The other side: http://www.revelife.com/lyfebytz

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What’s Wrong With This Picture

13 09 2008

I just spent a week at CTIA (mobile phone / wireless trade show). It was an amazing showing of the grande sized ecosystem around mobile.

So, I ran into these guys on the show floor…and thought what’s wrong with this picture? Three Storm Troopers walking around in full gear, guns and all. Taking pictures with people, and catching everyone’s attention.

But who are they? What company are they with? Who do they represent? What is the brand and message they are pitching? Nothing, never saw a booth tie in or any logos.

Cool photo opp, bad messaging from the company who hired them.

Breathe In & Smile Out,
Chris

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Twitter: http://www.Twitter.com/estesc

Check out the other side:
Www.revelife.com/lyfebytz

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