Good Placement, Wrong Message

13 09 2008

So I was in this high-end furniture store and stumbled across this display. Classic case of great placement, wrong message.

You can have the best marketing messaging in the world, but with the wrong placement it dies. The same applies to great placement with the wrong messaging.

I doubt anyone in the store would relate to the message that was spelled out in this rather nice display of expensive display. It had no context or purpose being there. Someone didn’t really understand the demographic of that store customer. And this is what you get….what’s your message to your customer? Are they reponding?

Breathe In & Smile Out,


The other side:




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