The Vine Church — Worship In Hong Kong

18 10 2008

I have been on an adventure around the world recently with Jay King.  We met some really cool people that are bringing the gospel to Asia, based in Hong Kong. Check out Jay’s post on them here…the gang from The Vine Church are amazing, God is doing and will continue to do big things through their ministry.  Here is a video of their live worship:


There are two things that don’t change around the world…

1) God’s love for people is the same around the world. In every city, in every region, in every language, in every dark place, and in every light filled area….God’s love for people doesn’t change, and can’t be contained by our conditions.

2) People’s response to God’s call, people’s response in worship to a true God, people’s lifestyle of worship will bring a tangible representation of God’s love that will usher in His Kingdom. That is God’s purpose, for the body…the church to be His hands and feet. To be His real love for a real world that is in desperate need of Him.

Breathe In & Smile Out,


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New Marketing with Ice Cream

18 10 2008

This gives the marketing guru Seth more whip cream for his meatball sundae.  Yes the “new marketing” age has arrived and is now being served at your local Marble Slab Creamery.

I’m impressed that this company has figured out a way to leverage technology in an easy way while serving their community.  I’m sure this will build a tremendous permission asset that will take their direct marketing…and ultimately business to the next level.

From the messaging through the execution this was a smooth and rewarding (yummy) experience.  The billboard said a $1 off text coupon was available for all texting customers.  Once I sent in the keyword, I instantly got two messages back.  The first was a thank you for joining, and an assuring message that I would only receive up to 4 communications per month with valuable coupons.  Then, the whip cream on my ice cream message with the $1 off coupon came through.  I showed it to the cashier, go the dollar off, and was enjoying ice cream moments later.

This is marketing at it’s best.  Talking to your community in a non-invasive, permission based method.  Serving your community with value that ultimately drives sales.  Using a technology that everyone has with them.  Delivering what you promised in a matter of seconds.

I have a new level of loyalty for the Slab.  I may not act on every coupon, but I know I won’t be harassed….and I’ll probably in the end buy more ice cream now as a result 🙂

Breathe In & Smile Out,