OK Go / EMI Lawsuit / This Too Shall Pass

20 01 2010

This business of music is a bit crazy these days….and it’s getting even crazier as some of the big labels take a stab at some of the best marketing channels.  OK Go unpacks this whole story and inserts great perspective here

The irony of the whole thing…EMI signs a band called OK GO.  Then they say OK NO you can’t have embed code on your YouTube video.  OK GO says alright “This Too Shall Pass” will go up on Vimeo where embed code is available.  EMI responds with OK NO, This Too Shall NOT Pass…we’ll sue Vimeo.  Strategic thinking has left the building….now 4 million views will be spread out across 40 diff channels….brilliant!

OK GO, here it is…enjoy

Breathe In & Smile Out,

Chris

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