OK Go / EMI Lawsuit / This Too Shall Pass

20 01 2010

This business of music is a bit crazy these days….and it’s getting even crazier as some of the big labels take a stab at some of the best marketing channels.  OK Go unpacks this whole story and inserts great perspective here

The irony of the whole thing…EMI signs a band called OK GO.  Then they say OK NO you can’t have embed code on your YouTube video.  OK GO says alright “This Too Shall Pass” will go up on Vimeo where embed code is available.  EMI responds with OK NO, This Too Shall NOT Pass…we’ll sue Vimeo.  Strategic thinking has left the building….now 4 million views will be spread out across 40 diff channels….brilliant!

OK GO, here it is…enjoy

Breathe In & Smile Out,

Chris

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Timeless Brand

20 11 2009

I tweeted this video link out already, but it’s definitely worthy of blog post. Nike gets what brand means…Nike breathes excellence in everything they do…Nike found a way to honor their past with a fresh look at the future!

Breathe In & Smile Out,
Chris





Thank You Coldplay

18 05 2009

Now that’s the way to say thanks, free live cuts from Coldplay. Check it out here

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Free, the new commerce of the web.

Breathe In & Smile Out,
Chris





The Chaos of Radio

15 05 2009

If you don’t keep up with Mark Ramsey’s blog, you need to. If you think the state of radio is fine, wake up and take a listen to this interview. If you work in marketing or any company that reaches to the masses via some type of media vehicle, grab Bob Garfield’s “The Chaos Scenario” when it comes out.

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Marketing as it has been know is gone. Advertising will never be the same. Great peek at what Bob is talking about here. Are you ready?

Breathe In & Smile Out,
Chris





Advertising Mash Up

12 05 2009

I love this mash-up advertising approach to the NBA finals on TNT and the new movie trailer for “Angels and Demons.” Captures a cool vibe from both brands, timely, is one of the first mash-ups I’ve seen for official movie trailers and major sports events.

What do you think? What would your summer movie trailer mash-up be this year?

Breathe In & Smile Out,
Chris