New Tech Tuesday — Presidential Candidates and New Marketing Methods

28 10 2008

I thought it would be appropriate to offer a New Tech Tuesday post that is relevant to the Super Tuesday that is on the horizon. Just a quick observation about the candidate and who is really embracing new marketing methods.  I would have to give Obama a 9 and McCain a 5 on the 10 point scale at this point.

A big score came across last night as I watched an Obama commercial that was typical smear McCain spot…with a new marketing interactive tool.  Obama has his own channel he’s bought on the Dish Network…which has been running continously a program outlining his plan for “change.” To step it up the week before elections I’ve noticed now the Dish Network interactive icon appearing during the Obama commercials encouraging viewers to click the interactive button to hear about his plan for change….McCain channel, ummm not so much.  McCain dynamic interactive new marketing incorporated into his commercials…mmmmm, yeh not so much.

Finally, here is a viral commercial that is customizable…and a funny bit to illustrate how important it is to vote…with another underlying message to vote Obama.  Again, another new marketing tool incorporating user customization, funny news reel YouTube’ish video, viral sharing to your friends, and the groundswell begins.  Check it out the viral custom commercial here.

Breathe In & Vote Out,

Chris

twitter: http://www.twitter.com/estesc

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