Wave good-bye to email

2 01 2010

Tis the season for all the new predictions…which with a new decade we get a double dose of what’s to come this year and this decade.  This year will be one filled with many firsts for me both personally and professionally.  A year where I will lead the @integritymusic digital team to another “first” in technology for the Christian Music industry.  That’s what makes this career a calling…where passion is unleashed.

Okay, now to the reason for the blog post.  Instead of joining the thousands of thinkers, bloggers, and industry superstars in their lists of predictions I will drop a few posts this month with areas I think will make big impacts.  The Google Wave is one of those.

The days of traditional email will end this decade.  Google has some serious investment into this new platform that takes chat, email, IM, and social media to the next level.  Read all about it here.  My prediction is the only area life where email will limp along in survival mode will be the office (traditional that is).  New thinking, younger businesses will catch the wave and set up internal networks to leverage the real-time interaction.  I hope I’m serving in a company with the latter philosophy this decade.

As a marketer I know e-lists won’t be the primary direct contact for much longer.  There are generations here and coming that won’t/don’t care about an email address.  The only @ symbol that is relevant to them is their twitter account…where they control direct messaging.

Renting e-lists will become the antiquated marketing medium print advertising has become.  If you have opted-in lists that you built with a base of people who value the communication….those lists will survive longer.  If you aren’t looking for other platforms, technologies, and networks to manage your push marketing….your message will die with e-mail.  If you’re inbound marketing efforts aren’t driving people to a place of engagement where they can opt-in on multiple communication technologies and networks….your efforts will die a slow & expensive death.

Exciting times.  Massive opportunity.  Fast changing marketing arenas.  The challenges are opportunities.  Make a difference this year & decade!

Breathe In & Smile Out,

Chris





Chrome, Cloud Computing, and The New Era

1 10 2008

I love the speed at which we are entering the new computing eras as much as I love the new ground.  Amazing things happen when you take creativity, innovation, and a large force of engineering minds….enter in Google.

With the impeding release of the new browser code named “Chrome,” along with the Google phone that will roll out this month…the pieces are falling in place for totally new web experience that moves through the “cloud computing” to your phone.  Seamless integration, here we come.

With the Chrome browser you will be able to drab web page with an app into a new tab.  At which point the address bar and navigation will disappear and you virtually have a desktop app.  

Google will take the same open source approach they have with web apps to the browser.  With their mobile apps platform in place, then the only ingredient missing is the  computing box….do I foresee the last frontier in Google’s cross-hairs.  My prediction is no, because they’re after the one device that everyone has all the time…their cell.  And with a robust offering of apps and browser compatibility that connects/functions seamless on your own desktop….why would they need to get in the box business too?

Two major landmark advancements for Chrome.  First, speed, speed, speed.  They took a team of engineers in Europe and set the goal to have a browser perform java script functions 10 times faster than any browser…in 4 months.  After non-stop 12 hour coding days, the team came back with not only the goal met…but, a browser that outperformed Explorer at a rate of 56% faster.  Yes, let the browser wars begin…again.

Second, reliability.  How many times have you let out a sigh, or perhaps a colorful adjective in the four letter range as your browser froze, then died?  Either a force quite or a restart was necessary, minutes later you are re-booted and not happy.   

Chrome will take that all away, by allowing the tabbed browsers to act independently.  If one is locked, feel free to keep browsing on the other tabs while Chrome tries to figure it out.  If it doesn’t, simply close that tab.   Ahhhhh, finally something in my life I don’t have to reboot.

Apple has gone to the new frontiers with mobile apps, new cool phone, and cloud computing (MobileMe).  Google is quickly on their heels, with open source all around.  May the best company prevail, in the meantime as consumers we reap the benefit of good competition and great open source community who will deliver better tweaks on code so we are all happy!

Breathe In & Smile Out,

Chris

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New Tech Tuesday — Radiohead, The New Pioneers

15 07 2008

So you have this little band Radiohead who have now turned the music industry on it’s head through a series of calculated moves.  First, the “pay what you want,” business model…and now open code video play with Google

And it’s just a >way cool video concept all the way around– almost 200k views in a couple of days.

The Google Gadget page has an in-browser data viewer for viewing and interacting with the video. The player is Flash-based, so you can zoom with the mouse wheel, or click-and-drag to move it around. WAY COOL!!!

These guys are becoming the “give the power to the people” band.  Which either breaks your paradigm or sends you running scared.  They are releasing the video’s data so that developers can remix it and make their own variations of the music video.  I never was really into Radiohead before, but I have to admit that these kinds of digital plays is making me more aware/exposed…and now I’m becoming a radiohead!





New Tech Tuesday — Google Phone

1 07 2008

Okay, so I’m starting a new weekly blog post dedicated to new digital technologies.  With the new version of iPhone coming next Friday, i thought the new Google Phone (yet to be officially announced) would be a good debut topic.

In fact, it’s getting enough buzz that Wired has dedicated an article to it this month.  The best concept shot I could find was at http://www.google-phone.com…if it comes close to being this cool I think iPhone will have some healthy competition.

Now, I truly don’t think Google is even concerned about the hardware.  That has never been their game, or we would’ve seen a Google browser by now.  No, they are interested in the software / OS opportunity.  The more installs and users, the more Google advertising that can be monetized.  One thing is for sure, they will revolutionize Mobile OS just like they did the search engine world.  Knowing the innovation and superior creativity that comes out of Google, it’s bound to lead the pack in the Mobile world.

We are watching a new OS develop through devices that are much more portable and involved in our day to day lives.  Taking the temperature of the climate, I would bet on Apple and Google to be lead pioneers in this new frontier.