Light On…Turn Off!

16 12 2008

I would usually include the link to the subject of this blog…but, I wouldn’t want to frustrate you or waste your time with what I would deem the dumbest Artist iPhone App implementation I’ve seen to date.

David Cook’s “Light On” iPhone Application for the single leaves me screaming “turn it off, and don’t pay $1.99!” Couple of blaring bad feature and design builds on this:

1) It’s a paid app @ $1.99…Hey David, take a look at what Akon, Pink, Snow Patrol, and others are doing for FREE

2) The lighter is less functional than the slew of other FREE lighter apps that are out there….and doesn’t let you move the flame by tilting the iPhone like ALL the other lighter apps do.

3) IT ONLY STREAMS ONE SONG!!!! Where are the snippets of the other tracks off the album? Hello, the consumer expects at least snippets for FREE, let alone paid.

4) Where are the videos? Please reference Akon app for FREE, with 5 videos!

5) Share with a friend feature doesn’t send a LINK TO GET THE APP in the email. Come on guys, this is basic stuff here!

6) Where is the bio, photos, news updates, tour dates! ALL the FREE artist apps at least have these elements.

7) iPod Touch compatibility? Obvious miss, poor execution.

8.) If I’m going to pay for a single…why would I pay $1.99 to have an application control my play-ability…paying $1 more than the single itself.

So, here is a screen shot of the bad application…along with the top review that is a one star for the lack of iPod compatibility or mention that it was incompatible in the app description.

 

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Breathe In & Smile Out,
Chris

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New Marketing with Ice Cream

18 10 2008

This gives the marketing guru Seth more whip cream for his meatball sundae.  Yes the “new marketing” age has arrived and is now being served at your local Marble Slab Creamery.

I’m impressed that this company has figured out a way to leverage technology in an easy way while serving their community.  I’m sure this will build a tremendous permission asset that will take their direct marketing…and ultimately business to the next level.

From the messaging through the execution this was a smooth and rewarding (yummy) experience.  The billboard said a $1 off text coupon was available for all texting customers.  Once I sent in the keyword, I instantly got two messages back.  The first was a thank you for joining, and an assuring message that I would only receive up to 4 communications per month with valuable coupons.  Then, the whip cream on my ice cream message with the $1 off coupon came through.  I showed it to the cashier, go the dollar off, and was enjoying ice cream moments later.

This is marketing at it’s best.  Talking to your community in a non-invasive, permission based method.  Serving your community with value that ultimately drives sales.  Using a technology that everyone has with them.  Delivering what you promised in a matter of seconds.

I have a new level of loyalty for the Slab.  I may not act on every coupon, but I know I won’t be harassed….and I’ll probably in the end buy more ice cream now as a result 🙂

Breathe In & Smile Out,

Chris

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