Advertising Mash Up

12 05 2009

I love this mash-up advertising approach to the NBA finals on TNT and the new movie trailer for “Angels and Demons.” Captures a cool vibe from both brands, timely, is one of the first mash-ups I’ve seen for official movie trailers and major sports events.

What do you think? What would your summer movie trailer mash-up be this year?

Breathe In & Smile Out,

AC/DC…Old School Rock, New School Marketing

6 11 2008

Yes, the old school rockers are still kicking…and by the looks of their first week sales (over 700k) it looks like they’re rocking some new school marketing techniques.  Case in point:

AC/DC New Marketing

Check it out, i guess the fans from yester year who were the original “Those About To Rock” heads, may now be rocking some excel sheets at their 9 to 5 day gigs.  What ever the case, it’s pretty innovative and makes you just want to see how that would even work….bam, you sample the music, the old rocker comes out…and you go buy Black Ice.

I’m digging it, props to the marketing team working this album.

Rocking It Out,