New Marketing with Ice Cream

18 10 2008

This gives the marketing guru Seth more whip cream for his meatball sundae.  Yes the “new marketing” age has arrived and is now being served at your local Marble Slab Creamery.

I’m impressed that this company has figured out a way to leverage technology in an easy way while serving their community.  I’m sure this will build a tremendous permission asset that will take their direct marketing…and ultimately business to the next level.

From the messaging through the execution this was a smooth and rewarding (yummy) experience.  The billboard said a $1 off text coupon was available for all texting customers.  Once I sent in the keyword, I instantly got two messages back.  The first was a thank you for joining, and an assuring message that I would only receive up to 4 communications per month with valuable coupons.  Then, the whip cream on my ice cream message with the $1 off coupon came through.  I showed it to the cashier, go the dollar off, and was enjoying ice cream moments later.

This is marketing at it’s best.  Talking to your community in a non-invasive, permission based method.  Serving your community with value that ultimately drives sales.  Using a technology that everyone has with them.  Delivering what you promised in a matter of seconds.

I have a new level of loyalty for the Slab.  I may not act on every coupon, but I know I won’t be harassed….and I’ll probably in the end buy more ice cream now as a result 🙂

Breathe In & Smile Out,

Chris

twitter: http://www.twitter.com/estesc

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