Lala the new Soundjam MP play from Apple

8 12 2009

The company Casady & Greene isn’t who you think about when pondering the beginnings of iTunes. The names Jeff Robbin, Bill Kincaid and Dave Heller aren’t the names that come to mind when you think about the creation of iTunes. That is because Apple started talking to the technology company in early 2,000 and subsequently bought them (while AOL was negotiating and missing the ball) then signed a 2 year secracy clause….flash forward to January 9, 2001 and the digital music world would put the music industry business model shattering course for ever with the introduction of iTunes 1.0….Brilliant!

The beginning of a digital music store that changed everything

Enter LaLa. The scenario is starting to sound very familiar, albeit much more public this time. Apple swoops in to buy a company in a “fire sale” price. Another major media company, Warner this time, has lost their shirt in the investment…and didn’t know what to do with the technology they had. Another 8 years from now we will look back and see this is another segment of the music industry that Apple came in to standardized and scale the fragments, i.e. Napster, Rhapsody, etc. The real biggest looser in this whole chess match is Spotify. That will be the headlines to come in 2010.

Apple is a visionary company. They see the value in music portability. They see the value in music access vs. owenership. They will bring music subscription to the masses…much like they did with the all-in-one home computer called the iMac, the MP3 player called the iPod, the smartphone called the iPhone, and mobile applications called the app store….Brilliant!

Breathe In & Smile Out,
Chris

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