Wave good-bye to email

2 01 2010

Tis the season for all the new predictions…which with a new decade we get a double dose of what’s to come this year and this decade.  This year will be one filled with many firsts for me both personally and professionally.  A year where I will lead the @integritymusic digital team to another “first” in technology for the Christian Music industry.  That’s what makes this career a calling…where passion is unleashed.

Okay, now to the reason for the blog post.  Instead of joining the thousands of thinkers, bloggers, and industry superstars in their lists of predictions I will drop a few posts this month with areas I think will make big impacts.  The Google Wave is one of those.

The days of traditional email will end this decade.  Google has some serious investment into this new platform that takes chat, email, IM, and social media to the next level.  Read all about it here.  My prediction is the only area life where email will limp along in survival mode will be the office (traditional that is).  New thinking, younger businesses will catch the wave and set up internal networks to leverage the real-time interaction.  I hope I’m serving in a company with the latter philosophy this decade.

As a marketer I know e-lists won’t be the primary direct contact for much longer.  There are generations here and coming that won’t/don’t care about an email address.  The only @ symbol that is relevant to them is their twitter account…where they control direct messaging.

Renting e-lists will become the antiquated marketing medium print advertising has become.  If you have opted-in lists that you built with a base of people who value the communication….those lists will survive longer.  If you aren’t looking for other platforms, technologies, and networks to manage your push marketing….your message will die with e-mail.  If you’re inbound marketing efforts aren’t driving people to a place of engagement where they can opt-in on multiple communication technologies and networks….your efforts will die a slow & expensive death.

Exciting times.  Massive opportunity.  Fast changing marketing arenas.  The challenges are opportunities.  Make a difference this year & decade!

Breathe In & Smile Out,

Chris

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Don’t Click

12 02 2009

Words you don’t normally hear. Words that immediately have context and connotation to the web. Now enter a site that is breaking old models to website navigation….breaking habits that are ingrained in our web experiences. Enter a new frontier, just Don’t Click.

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Breathe In & Smile Out,
Chris





History on A Massive Media Scale

21 01 2009

We are in an age that has raised the scale of mass media. My man Steve Brewster sent an email today with the news bite that CNN set live video stream record at 13 million+ streams! This YouTube vid already is quickly approaching 1 million

Brewster also shared a quote he heard today with me over dinner tonight. It went something like this, “Our grandparents listened to the presidential inauguration on the radio, our parents watched it on TV, and our generation watched it on Safari” (that’s web browser for you non-Mac heads).

Breathe In & Smile Out,
Chris





Google Phone … Cometh!

25 09 2008

It’s on the way, Oct. 22…the Google Phone is coming…this will change everything.  Check it out:

 

Breathe In & Smile Out,

Chris

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check out the other side:

http://www.revelife.com/lyfebytz

 

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Impact of the Internet

19 09 2008

Read this quote from one of the genius’ from Google:

“The internet is the first thing humanity has built that humanity doesn’t understand, the largest experiment in anarchy we’ve ever had.” — Eric Schmidt

How are you monetizing anarchy?  Are you leveraging it…or is it controlling you? I work in the music business where a lot of people see it as the end of traditional music business as we know it.  I believe there is a sea of opportunity among the anarchy!

 

Breathe In & Smile Out,

Chris

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check out the other side:

http://www.revelife.com/lyfebytz

 

Follow my twitter

http://www.twitter.com/estesc





1993…What kind of year was it for you.

18 06 2008

In the June 2008 “15 Year Anniversary” edition of Wired, Adam Rogers paints a story through an elaborate diagram illustrating technologies, discoveries, and inventions that would lead to the world we live in today.  Interestingly, the lines he draws map through a matrix (looking much like the Underground map in London) of necessary failures, personal touches, key discoveries, early potents, and stage setters.

If you see one laying around jump to page 166 for the two page spread.  It’s was like traveling down nostalgia road for me…but the enlightenment was in how much digital groundwork that would become foundations for where we are today.  So, how was 1993 for you?